The business is centred around a market leading, customer focused Chartered Financial Planning business, Advanta Wealth, which provides its clients with holistic financial planning services, complemented by mortgage and insurance brokerage facilities within the wider group. Advanta currently employs c.60 people and consistently delivers market leading organic growth rates, with c.40% of revenues each year generated from new business as a result of a highly satisfied customer base and strong service levels. The Business has grown the assets which it manages on behalf of customers from less than £200m only three years ago to almost £500m today.
Beech Tree’s investment helped to further accelerate Advanta’s organic growth as well as enabling it to pursue a buy-and-build strategy.
“We have built a strong relationship with the Beech Tree team and their experience, connections and knowledge of the sector will help us scale to the next level. Importantly, this investment will enable us to invest further in the existing Advanta business to ensure continued best-in-class customer service, as well as the funding to pursue acquisitions”.